FONTO

Blog 5: How can Arabic Calligraphy be a successful business in Qatar?

Have you ever think about having a business that supports Fusha (standard Arabic)?

And can people be attracted to this type of business?

In this blog, I will introduce you to the most creative and innovative business in Qatar.

FONTO is a local business that has been invested by a Qatari girl. She is interested in creating stationery, gifts, office accessories using the Arabic Calligraphy.  Fonto is located in "The Pearl" which is a very elegant and remarkable place in Doha.

I have chosen this business to talk about in this blog because I found it unique and creative.  Nowadays, the English language is becoming a worldwide language. However, we have to support and improve the use of our Arabic language "Fusha". Our use of Fusha will help us establishing our Arabic identity. This can be the strongest reason for me to select this distinctive business and talk about it in my blog.  

Why it is attractive?

·         An attractive logo:

The logo is the first impression a customer will have towards any business. Fonto's logo is very attractive; because it gives people a clear idea about what this business is mainly about.  They chose the representation of the Arabic letter /f/, which stands for the first letter of the brand name "Fonto" in Arabic calligraphy. Also, The /f/ letter is surrounded by different Arabic letters.

·         Products Diversity

The most noticeable thing about Fonto is the diversity of its products. Arabic Calligraphy is written on different products that are useable like cups, mat prayers, envelopes, weekly planners, notebooks, bookmarkers, mobile covers, etc.

                     

·         Select your design: 

Fonto gives you the chance to choose any design you like with your favorite color. Also, you can write anything in any of the products (mentioned above) using Arabic Calligraphy. You just need to contact them directly on their Instagram account and give them your order.

Fonto's success:

Fonto is a business that reflects Qataris ability to be successful business owners. Also, it supports national Qatari industry. Thus, I believe that Fonto will continue its success. This type of local business inspires others. Furthermore, it is noticeable that Fonto is producing new products that fit the needs of students and people. These products are needed in everyday activity, for example, people who like reading will find a diversity of bookmarkers, and as Muslims, we need to have a praying mat. In addition to stationary that students in different educational levels need. 

Fonto's marking strategies:

Fonto has a good marking strategy that will guarantee its continuous success. Fonto is mainly using social media to sell products. Fonto has an account on Instagram where you can find full HD pictures of the products. These pictures have been taken by professional photographers. It uses Instagram to communicate with customers directly and take their orders.

Lastly, I think that Fonto is a business that supports the local products and Arabic identity will continue its success. 

If you are curious to see these amazing products, you can click on this link to go to Fonto's Instagram account.